New Homes

Plainview Planning helps landowners, self-builders, and SME developers unlock the potential of small residential sites. From single plots to schemes of up to 10 dwellings, we provide the all important strategy, planning advice and full support, from feasibility and pre-app engagement to robust applications and appeals. With expertise in infill, self-build, replacement dwellings, mixed-use schemes, and student housing, we simplify the process, reduce risk, and promote high-quality, sustainable new homes that respond to local needs.

Small-Scale Residential Developments:

Planning Expertise for Up to 10 Dwellings

At Plainview Planning, we help individuals, landowners, and SME developers unlock the potential of small residential sites. Whether you are building one new home or managing a development of up to 10 dwellings, we offer frank, informed and effective planning consultancy that delivers results.

We bring strategic insight and practical support to every stage of the process, from initial site feasibility and pre-application engagement to preparing robust planning applications, coordinating with wider project teams, managing consultations, and negotiating with local planning authorities (LPAs). 

 We don’t overpromise; we plan with purpose. Our approach is grounded in a deep understanding of the UK planning system, strong working relationships with local authorities, and an honest appraisal of planning risk.

Whether you’re an experienced developer or first-time landowner, we’re here to help you move forward with confidence.

New Build

Small-scale new builds play a vital role in boosting housing supply, regenerating underused land, and delivering high-quality, sustainable homes. These bespoke schemes are often built out more quickly, revitalise neglected sites, and provide an opportunity for innovation in design and energy performance.

We’ve delivered planning success on a wide range of new-build projects, including brownfield regeneration, edge-of-settlement schemes, and sensitive infill plots. We know how to promote the benefits of well-designed small developments—focusing on sustainability, character, and local housing need.

Infill

Making use of underutilised land within settlements is a key part of national and local planning agendas—but it comes with its own challenges. 

We have had the pleasure of working on some interesting infill projects where we have seen underutilised brownfield sites rejuvenated into innovative housing projects, responding to local housing needs and improving the local street scene. 

Infill typically occurs in urban or suburban areas, where the principle of housing developments within existing towns and cities is accepted by the Council. However, development projects in an urban environment need to be carefully handled. The challenge is in negotiating wide-ranging considerations from density rates to impact on local amenity, overlooking to loss of light, and ensuring effective engagement with all relevant stakeholders. 

Live/Work Units

As work-from-home and hybrid lifestyles grow, live/work units offer a flexible solution that supports local economies and sustainable development. These schemes can breathe new life into underused urban spaces and attract both residents and businesses.

We understand the planning sensitivities around mixed residential and commercial use, including amenity impact, parking, and design integration. Our team presents balanced, persuasive planning cases that demonstrate both economic and community benefit.

Permission in Principle (PiP)

For landowners of smaller sites, the Permission in Principle (PiP) route can be a cost-effective way to test whether residential development is acceptable in principle—before investing in detailed technical work.

We guide clients through both stages:

  • Stage 1: PiP application to establish the principle of development (site area under 0.5ha, up to 9 units).
  • Stage 2: Technical Details Consent (TDC) to secure full planning permission.

PiP is particularly useful for brownfield or edge-of-settlement plots where viability is uncertain. We use it strategically to de-risk development and give our clients the confidence to move forward.

Replacement Dwellings

While the principle of development is usually established, replacement dwellings can be unexpectedly complex, particularly in sensitive locations such as the Green Belt, National Landscapes (AONB), or rural settings.

We have successfully secured planning permission for replacement homes across a range of sites. Our approach carefully addresses design, scale, heritage, landscape impact, and local policy, helping deliver improved homes that enhance local character and sustainability.

Self-Build

Self-build offers a unique opportunity to create a custom home while contributing to local housing delivery. It can also unlock planning opportunities on tricky or marginal sites.

We support individual and multi-unit self-build schemes by:

  • Undertaking site appraisals;
  • Navigating policy and design considerations;
  • Engaging with LPAs on the self-build register and housing need;
  • Coordinating applications and appeals where needed.

Whether you’re building your dream home or looking to offer serviced plots, we have the planning knowledge to guide your journey.

Flats and Mixed-Use Developments

Flats and mixed-use developments can offer significant benefits, including higher-density living, revitalised town centres, and walkable communities. These projects require careful handling, with planning considerations ranging from design and layout to transport, amenity, and sustainability.

We’ve delivered successful applications on mixed-use schemes in sensitive urban environments, often involving listed buildings, town centre policies, or design reviews. Our strategic approach ensures that planning benefits are clearly communicated and policy hurdles are navigated effectively.

Student Housing

Student accommodation remains a strong and evolving sector. We work with both private developers and institutions to deliver:

  • Purpose-built student accommodation (PBSA);
  • HMO-to-student conversions;
  • Refurbishment and extension of existing student housing stock.

We understand the planning nuances involved, such as demand assessments, local impact, design, management plans, and transport links. Our team presents robust planning cases, backed by clear technical evidence and strategic site positioning.

Helping You Move Forward

Whether you are at the early feasibility stage, responding to a refusal, or preparing to submit a full application, Plainview Planning provides the insight and support you need.

We take pride in helping our clients unlock opportunities, navigate planning risk, and deliver high-quality developments, no matter the size or complexity of the site. Contact us to discuss how we can support your residential development goals.

A team you can trust

Plainview Planning is an independent consultancy that has supported clients across England since 2008. We believe good planning starts with listening, and we take pride in offering clear, supportive advice. From homeowners and landowners to developers, farmers, and businesses, we think strategically to unlock site potential, achieve development goals, and build trusted relationships that last beyond each project.

Meet our team

Royal Town Planning Institute Accredited
Plainview Plannging Team

Some of our clients

Below are some of the commercial clients and organisations we work with. You can view all our recent projects or read our latest news and updates.

The Plainview Planning team have been fundamental in our retrospective planning permission application. They put together an application pack that was so thorough we received no further questions from the planning department, and the process was swift and painless. This is testament to Plainview Planning's understanding of the complexities of the planning process. I am deeply appreciative of their time and effort in bringing this to a successful conclusion.

Dr Bradbury, Essex

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Last year there were four applications to Horsham Planning Department. Each one was specific and required attention to detail to secure planning approval. I was very pleased when each application was 'approved' without too much discussion. This was achieved through the dedicated work of your Plainview Planning Experts, and I would like to thank them for their hard work and determination. I would have no hesitation in recommending your company to my friends and family.

Mr Hallworth, Sussex

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Thank you for what was an outstanding level of professionalism and service that we received in our recent planning application. Without your knowledge and efforts against what was an extremely difficult planning authority, we would not have been successful in our application from annexe to annexe/holiday let. The planning consent granted was a hard-fought battle that you and the team helped us survive. There is absolutely no hesitation in recommending Plainview Planning to anyone.

Mr Griffiths, Essex

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Thank you all for all that you did to achieve the planning permission. It is great that your experience and hard work - and indeed our nerves! - should be so rewarded. Onward and upward!

Mr & Mrs Colquhoun, Gloucestershire

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That is just fantastic news about the appeal win. You guys have done really well and we are most thankful. Well done to you and your clever, vigilant team.

Panacea Medical Centre, Sussex

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I would just like to thank you all for your support and help – I don’t think we would have won this appeal without your inputs

Mr Oppenheimer, Sussex

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Really well-presented Plainview. Great work.

Aventier Ltd., Greenwich

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I was recommended to contact Plainview Planning by my architect. I was very pleased with the professional service I received. They were efficient, timely, listened to my feedback and answered my questions. I was delighted with the outcome, and my appeal was successful.

Mrs Thomas, Kent

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On behalf of PKL Group and our client, I would like to take the opportunity to thank the team at Plainview Planning for undertaking such a sterling job in obtaining planning permission on what has been an incredibly complex and sensitive project. We would have absolutely no hesitation in returning to Plainview Planning for future outsourced planning support and I would equally have no hesitation in recommending their service to others.

PKL Group Ltd, Cheshire

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I have been so impressed at the consistently high standard of work produced during my planning application and appeal process. The Plainview team went above and beyond what was required. A superb outcome, thank you.

Mrs Grimes, Suffolk

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Thank you very much. I appreciate your responsive and professional service.

Farooq Azami, London

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The team at Plainview Planning have provided superb support for our planning application for a new dwelling. They have provided deep expertise, great cross-functional working with our team of architects and consultants, creative solutions to potential barriers and been a pleasure to deal with as well! What more could you ask for?

Mr Lillie, Bristol

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I didn’t believe the outcome having to read your email and the EFDC platform several times. It didn’t sink in until Monday morning even after cracking open a bottle of champagne with Sunday dinner. So very grateful for all your amazing services professionalism and support. Thank you.

Mr. Seymour, Essex

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It was an absolute pleasure having Plainview Planning on board, for our difficult Planning Application. The team was amazing for overlooking and progressing the application focusing on each and every detail, to keep the wheels in motion. I cannot thank you enough. Well done.

Mr M Mohamed, London

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Thank you all so much for your help on this, you’ve made the process extremely easy.

Mr Moore, Essex

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Working alongside Plainview planning has been a pleasure from start to finish. Their advice and expertise has been paramount to the success of getting planning permission for my project. My project was complex involving mobile home planning law, neighbourhood plans and a fractured and detailed site history. The team were excellent at replying to my concerns and finding a lawful route to my challenging planning needs. I couldn't be happier with their level of service and I fully recommended them...

Mr James, Cambridge

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Thank you so much for all your help!

Anytime Fitness, Camden

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When I finished reading your statement, I had a smile on my face. You made a complicated argument both simple and compelling - thank you.

Mr A Marler – Hertfordshire

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I would like to thank you for all your help. The quality of the application was outstanding and I wouldn't hesitate to use or recommend you in the future.

Mr Ganpatsingh, Surrey

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I have to say, from day one, I knew you would be instrumental to the whole venture succeeding - and I wasn't wrong. You have dealt with it all with gold standard professionalism, and I cannot thank you enough.

Mrs Young, East Yorkshire

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