Planning Applications

Our experienced planning consultants provide expert advice and hands‑on support for all types of planning applications. From initial feasibility and strategy to preparing and submitting robust applications, we work with developers, commercial operators and homeowners to achieve planning permission.

Planning Applications: Expert Guidance from Start to Finish

Our experienced and personable planning consultants have been helping developers, commercial operators, and homeowners across England navigate the complex and ever-changing planning system with confidence.

Preparing considered, effective planning applications is at the heart of what we do, but our support goes far beyond the paperwork.
We guide you through every stage of the process:

  • Understanding your project aspirations;
  • Identifying the most effective planning strategy;
  • Engaging in public consultation and pre-application discussions;
  • Preparing and submitting robust applications;
  • Negotiating with case officers and key stakeholders.

Which Type of Planning Application Is Right for Me?

It depends on what you want to achieve, but the right planning strategy is key to success.
That’s why every project starts with an initial development appraisal. Within hours of research, we can advise you on:

  • Site potential and constraints;
  • Planning history and context;
  • Relevant local and national planning policies;
  • Applicable legislation, case law, and an understanding of comparable examples.

Example:
You want to build a single home on a plot of land. We will assess if the site has development potential and help you to decide on the best route, be it:

  • Pre-application advice;
  • Outline or full planning application;
  • Or if another application route might work such as Permission in Principle (PiP) etc. 

Our role is to help you navigate your options and put in place an informed, strategic approach that gives your application the best possible chance of success.

Our Approach to Planning Applications

We have experience in all application types, including:

  • Change of Use
  • Certificate of Lawfulness (CLEUD & CLOPUD)
  • Prior Approval
  • Retrospective Applications
  • Outline Planning
  • Full Planning
  • PiP

While each application type is different, our proven process remains the same:

1. Fact Finding

We get to know your project goals and timeline, explore site context and designations, review planning policy, and use bespoke mapping/data analysis to identify opportunities and constraints.

2. Strategy Setting

Every site and project is unique. We tailor a planning strategy specific to your aims.

3. Building the Team

We work with your chosen consultants or draw from our trusted network of third-party consultants, including: architects, ecologists, landscape designers, arboriculturists, heritage experts and others, to coordinate all required reports for a timely, robust submission.

4. Communication

From public consultation to planning committee, we handle engagement, write persuasive planning arguments, and present the case in the strongest possible light.

5. Application Preparation

We create meticulous, well-researched submissions that anticipate potential issues and present a compelling case.

6. Submission & Negotiation

We stay in close contact with the planning authority, managing timescales and resolving issues as they arise.

7. Decision & Next Steps

If approved, we guide you through commencement and planning conditions. If refused, we advise on amendments or an appeal.

Sectors We Work In

  • Residential: from self-builds to new housing developments of up to 10 units;
  • Commercial: offices, industrial units, retail, leisure;
  • Specialist: education, student housing, care homes, retirement living;
  • Householder: annexes, HMOs, small redevelopments.

Why Choose Us?

  • Nearly 20 years of expertise: helping homeowners, landowners, and businesses unlock the full potential of their sites;
  • Strategic and evidence-based: we build robust planning cases tailored to your goals, increasing the likelihood of success;
  • Collaborative approach: working seamlessly with our trusted network of architects, surveyors, and consultants to deliver the right solution;
  • Proven results: a strong track record in gaining planning approvals for householder projects, small rural schemes, new homes and self-build developments to bespoke commercial projects.

Your success is our success. Let’s work together to bring your project to life.

A team you can trust

Plainview Planning is an independent consultancy that has supported clients across England since 2008. We believe good planning starts with listening, and we take pride in offering clear, supportive advice. From homeowners and landowners to developers, farmers, and businesses, we think strategically to unlock site potential, achieve development goals, and build trusted relationships that last beyond each project.

Meet our team

Royal Town Planning Institute Accredited
Plainview Plannging Team

Some of our clients

Below are some of the commercial clients and organisations we work with. You can view all our recent projects or read our latest news and updates.

After a previously stressful experience we needed someone to 'hold our hands' and, for my part, to feel like someone cared about our forever home project as much as we did. Their professional approach & expert knowledge was combined with a genuine desire for us to succeed. I felt reassured and supported throughout and I wish we had known about Plainview Planning sooner. I would not hesitate in recommending you to anyone considering a self-build.

Mrs Johnson, Hertfordshire

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The team at Plainview Planning have provided superb support for our planning application for a new dwelling. They have provided deep expertise, great cross-functional working with our team of architects and consultants, creative solutions to potential barriers and been a pleasure to deal with as well! What more could you ask for?

Mr Lillie, Bristol

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Working alongside Plainview planning has been a pleasure from start to finish. Their advice and expertise has been paramount to the success of getting planning permission for my project. My project was complex involving mobile home planning law, neighbourhood plans and a fractured and detailed site history. The team were excellent at replying to my concerns and finding a lawful route to my challenging planning needs. I couldn't be happier with their level of service and I fully recommended them...

Mr James, Cambridge

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When I finished reading your statement, I had a smile on my face. You made a complicated argument both simple and compelling - thank you.

Mr A Marler – Hertfordshire

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Many thanks for all your help with our application! We are very grateful and pleased with all the work you have put in. We will of course approach you again and would happily recommend you to friends and colleagues.

Mr Daulatzai, London

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Thank you for helping us with our appeal. The difference this has made to our lives is amazing. I would highly recommend Plainview Planning to anyone I know, who finds themselves in a similar situation.

Mrs Shergold, Essex

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Really well-presented Plainview. Great work.

Aventier Ltd., Greenwich

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I didn’t believe the outcome having to read your email and the EFDC platform several times. It didn’t sink in until Monday morning even after cracking open a bottle of champagne with Sunday dinner. So very grateful for all your amazing services professionalism and support. Thank you.

Mr. Seymour, Essex

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I would like to say THANK YOU! The service was top class! The knowledge, advice, recommendation I received from the beginning to the end of my application was honest and professional! Thank you once again! I am beyond happy that this has settled in our favor!

Ms Jackowska, Essex

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No other advisor would have achieved the result you have. Your knowledge, judgement, flexibility and patience left no stone unturned in pursuit of a positive outcome, despite poor prospects. It is extremely rare to work with advisors with the level of professionalism and integrity we have experienced working with you. At every stage we have been able to trust that you would offer the most appropriate advice and make the right judgements.

Mrs Shuttleworth, London

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Thank you for all your hard work on our situation. We achieved the best possible outcome thanks to your dedication and work ethic. Your pursuit of a positive outcome, despite what initially appeared to be a very poor prospect, was unwavering. The work and understanding from the beginning was strong and the goal was ultimately achieved We can only say that we would highly recommend Plainview Planning to future clients with the highest regard.

Mr Carlon, London

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Plainview Planning made a realistic appraisal of a very complicated planning history of our annex. From the outset, our consultant clearly had good knowledge and skills to prepare the planning statement. Realistic but supportive throughout and made a stressful application easier for us. Successful outcome very much due to our consultant.

Mr & Mrs Cooper, East Sussex

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It was an absolute pleasure having Plainview Planning on board, for our difficult Planning Application. The team was amazing for overlooking and progressing the application focusing on each and every detail, to keep the wheels in motion. I cannot thank you enough. Well done.

Mr M Mohamed, London

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I would fully recommend McLoughlin Planning Ltd; they handled my application for change of use of my Therapy Centre into residential use. They demonstrated a wealth of experience in the thorough way they prepared my planning application and kept the process moving, whilst keeping me informed at all times. I was delighted that they succeeded in getting my application passed which was by no means an easy task.

Amanda, West Sussex

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Thank you for what was an outstanding level of professionalism and service that we received in our recent planning application. Without your knowledge and efforts against what was an extremely difficult planning authority, we would not have been successful in our application from annexe to annexe/holiday let. The planning consent granted was a hard-fought battle that you and the team helped us survive. There is absolutely no hesitation in recommending Plainview Planning to anyone.

Mr Griffiths, Essex

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Thank you for your hard work and dealing with my questions. The service provided has been great, onwards and upwards now for the next premises.

South Downs Fitness, West Sussex

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I would just like to thank you all for your support and help – I don’t think we would have won this appeal without your inputs

Mr Oppenheimer, Sussex

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I would like to thank you for all your help. The quality of the application was outstanding and I wouldn't hesitate to use or recommend you in the future.

Mr Ganpatsingh, Surrey

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Faced with a sudden requirement to obtain “Certificates of Lawful Use”, I chanced upon Plainview Planning. A short time later I had a “face to face” meeting to establish an initial rapport and left with a warm feeling of confidence. The project was brought to fruition on time, under budget, and in a most efficacious manner. Communication was first class. Friendly and supportive. Plainview Planning demonstrated professionalism, understanding and commitment to achieve a positive result.

Mr Guignard, London

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On behalf of PKL Group and our client, I would like to take the opportunity to thank the team at Plainview Planning for undertaking such a sterling job in obtaining planning permission on what has been an incredibly complex and sensitive project. We would have absolutely no hesitation in returning to Plainview Planning for future outsourced planning support and I would equally have no hesitation in recommending their service to others.

PKL Group Ltd, Cheshire

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