Site appraisal & planning strategy

Plainview Planning delivers expert planning and site appraisals to assess feasibility, risks, and strategies—giving your project the best chance of success.

Why start with a planning and site appraisal?

Our planning and site appraisals are a crucial step in evaluating the risks, opportunities, and identifying effective planning strategies for any potential development.

So many of our projects start with the question, “What are my chances of getting planning permission?” This question is difficult to answer immediately, as planning is a varied discipline with many factors to consider.

How our appraisal process works

That is why we commence all our projects with an initial planning appraisal and feasibility study. Through this first-stage review, our planners provide considered and researched guidance on the feasibility of your development aspirations.

To do this, we look at various factors, including the site planning history, its context, and relevant local and national policies, and then weigh these up against your goals.

The benefits of an early review

This initial review really helps flag the potential pitfalls and positives of your site and inform a planning strategy for moving the project forward. It is a crucial stage in not only helping you weigh up your options but also ensuring that if an application is pursued, it is prepared in a way that gives it the best chance of success.

What our appraisal considers

For this first stage of detailed research, our considerations may include:

  • The site context and local facilities
  • The planning history of the site
  • National policy implications
  • Local Council policy position and performance statistics
  • Emerging local or neighbourhood policies
  • The principle of development
  • Significant material considerations
  • Opportunities and constraints
  • Suggested strategies and risk profiles
  • A project timetable with indicative costings

Insight from our experienced team

You will benefit from the insight of the planner leading your project and the collective knowledge of our senior team across Plainview Planning—because collaborative thinking leads to better outcomes.

Once we have completed our appraisal, we’ll arrange a follow-up call to discuss our findings. If you prefer, we can also provide a written report.

Why choose Plainview for your appraisal?

  • Clear go/no-go insight: An honest, early view on feasibility, risks and likely outcomes.
  • Strategy you can act on: Practical next steps, routes to consent, and mitigation options.
  • Policy decoded: We distil national/local policy, case law and local decisions into plain English.
  • Commercial awareness: We balance planning risk with programme, costs and viability.
  • Senior oversight: Every appraisal benefits from our wider team’s experience.
  • Faster progress: Front-loaded evidence and a targeted strategy reduce rework and delays.
  • Flexible deliverables: Follow-up call or detailed written report—your choice.

Outcome: Fewer surprises, stronger applications, and a clearer path to permission.

Ready to discuss your project?

Feel free to contact us to see if a planning and site appraisal might benefit your development project, and to get an idea of our fees for this type of research.

A team you can trust

Plainview Planning is an independent consultancy that has supported clients across England since 2008. We believe good planning starts with listening, and we take pride in offering clear, supportive advice. From homeowners and landowners to developers, farmers, and businesses, we think strategically to unlock site potential, achieve development goals, and build trusted relationships that last beyond each project.

Meet our team

Royal Town Planning Institute Accredited
Plainview Plannging Team

Some of our clients

Below are some of the commercial clients and organisations we work with. You can view all our recent projects or read our latest news and updates.

Really well-presented Plainview. Great work.

Aventier Ltd., Greenwich

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From start to finish, it was a pleasure working with Plainview Planning. The team are a wealth of knowledge and support, and I would wholeheartedly recommend them. Their breadth of experience is invaluable when navigating planning projects, particularly those involving contentious issues requiring a common‑sense approach. Whatever stage you’re at, they are highly recommended to help bring your ideas to fruition.

Mrs Sadler, Essex

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I would fully recommend McLoughlin Planning Ltd; they handled my application for change of use of my Therapy Centre into residential use. They demonstrated a wealth of experience in the thorough way they prepared my planning application and kept the process moving, whilst keeping me informed at all times. I was delighted that they succeeded in getting my application passed which was by no means an easy task.

Amanda, West Sussex

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After a previously stressful experience we needed someone to 'hold our hands' and, for my part, to feel like someone cared about our forever home project as much as we did. Their professional approach & expert knowledge was combined with a genuine desire for us to succeed. I felt reassured and supported throughout and I wish we had known about Plainview Planning sooner. I would not hesitate in recommending you to anyone considering a self-build.

Mrs Johnson, Hertfordshire

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Plainview Planning made a realistic appraisal of a very complicated planning history of our annex. From the outset, our consultant clearly had good knowledge and skills to prepare the planning statement. Realistic but supportive throughout and made a stressful application easier for us. Successful outcome very much due to our consultant.

Mr & Mrs Cooper, East Sussex

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Thank you for what was an outstanding level of professionalism and service that we received in our recent planning application. Without your knowledge and efforts against what was an extremely difficult planning authority, we would not have been successful in our application from annexe to annexe/holiday let. The planning consent granted was a hard-fought battle that you and the team helped us survive. There is absolutely no hesitation in recommending Plainview Planning to anyone.

Mr Griffiths, Essex

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Thank you for helping us with our appeal. The difference this has made to our lives is amazing. I would highly recommend Plainview Planning to anyone I know, who finds themselves in a similar situation.

Mrs Shergold, Essex

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I would just like to thank you all for your support and help – I don’t think we would have won this appeal without your inputs

Mr Oppenheimer, Sussex

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I have to say, from day one, I knew you would be instrumental to the whole venture succeeding - and I wasn't wrong. You have dealt with it all with gold standard professionalism, and I cannot thank you enough.

Mrs Young, East Yorkshire

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Just a few brief words to thank you for your much-needed contribution towards our recent planning approval. We had some stiff opposition. Nevertheless, you held us by the hand step by step - and you were proved right. I believe that by having Plainview Planning produce a planning statement, this was fundamental to our success - so well done. Best wishes to all the Plainview team.

Mr Morgan, London

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Plainview Planning are a professional team: they listen to what is being asked of them, then discuss and advise the route to take. They communicate in a timely fashion and there was never need for me to contact or chase them.

Mrs Taylor, Hampshire

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Thank you for your hard work and dealing with my questions. The service provided has been great, onwards and upwards now for the next premises.

South Downs Fitness, West Sussex

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Seriously, we literally couldn’t have done it without you so on behalf on myself & the Directors of Hunter Vehicles Ltd, THANK YOU.

Hunter Vehicles Ltd, Harlow

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Thank you so much for your faultless work in helping us get planning permission. You have been amazing, and we will always recommend you to others.

Mrs Faithful, East Hampshire

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I didn’t believe the outcome having to read your email and the EFDC platform several times. It didn’t sink in until Monday morning even after cracking open a bottle of champagne with Sunday dinner. So very grateful for all your amazing services professionalism and support. Thank you.

Mr. Seymour, Essex

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Working alongside Plainview planning has been a pleasure from start to finish. Their advice and expertise has been paramount to the success of getting planning permission for my project. My project was complex involving mobile home planning law, neighbourhood plans and a fractured and detailed site history. The team were excellent at replying to my concerns and finding a lawful route to my challenging planning needs. I couldn't be happier with their level of service and I fully recommended them...

Mr James, Cambridge

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Just wanted to thank you all for your hard work. You really were first class and without your expertise I’m sure we would have never won the appeal. I will certainly be recommending you.

Mark and Jon Hall, Essex

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You successfully helped us to secure planning early last year. Your input was the turning point for the whole project, for which I am incredibly grateful.

Poppy Construction, Gloucestershire

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It was an absolute pleasure having Plainview Planning on board, for our difficult Planning Application. The team was amazing for overlooking and progressing the application focusing on each and every detail, to keep the wheels in motion. I cannot thank you enough. Well done.

Mr M Mohamed, London

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Thank you so much for all your help!

Anytime Fitness, Camden

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